The Kardashian clan’s commercial revenue is expanding once more with Kylie Jenner‘s Khy. The billionaire is joining her entrepreneur sisters in the sartorial world with the launch of Khy, her very own fashion brand. Jenner first soft-launched the brand on her Instagram on October 24, sitting on a carpeted floor in a black faux-leather trench coat and red Ferragamo pumps. “Meet khy,” read the caption. Jenner tagged Khy’s official account in her post, which racked up tens of thousands of followers in less than 24 hours.
Khy was officially announced on October 25 and, according to WSJ. Magazine, the brand’s debut collection can be best described as “the wardrobe of a biker babe during the apocalypse — who happens to have internet access and a Pilates-toned body.” Quite a dynamic illustration of what we’re set to receive, if we do say so ourselves.
Over the years, Kylie Jenner has been a standout fashion lover. While she notably hated the idea of becoming a model, like her sister Kendall, she’s become a staple part of the fashion echo chamber, going viral for wearing Schiaparelli, Jean Paul Gaultier, and many other luxury fashion brands. More recently, she starred in an Acne Studios campaign, which slowly foreshadowed what clearly is a plan to rule the fashion industry. While this step into a more high-end space is new, Jenner is no stranger to running a fashion brand. The 26-year-old reality television star worked closely with her sister Kendall in Kendall & Kylie, a teen-centered brand sold in stores like Pacsun and Walmart — but this is a different story.
Below, we’ve gathered everything we know so far about Kylie Jenner‘s Khy ahead of the brand’s first official launch.
What is Kylie Jenner’s Khy?
Fronted by Kylie Jenner in partnership with Kris Jenner and Popular Culture’s Jens and Emma Grede, Khy is a new clothing brand that is said to feature wardrobe basics, staples, and investment pieces. The pieces will reportedly be inspired by Kylie Jenner’s own personal style, from present and past. Speaking to Wall Street Journal, Jenner described Khy as “King Kylie—who I am at my core,” referring to the infamous nickname she received in the 2010s when her aesthetic ruled Tumblr. The Khy collections will also reflect her changing moods and collaborations with guest designers.
When does Kylie Jenner’s Khy launch?
Kylie Jenner’s Khy brand will be available to shop on November 1 via the brand’s website, khy.com. For the time being, fans can sign up now for early access in addition to email and text updates.
Who is Kylie Jenner’s Khy’s first collaboration?
Khy’s first launch is in collaboration with the Berlin-based gender-neutral brand Namilia, founded by Nan Li and Emilia Pfohl. Namilia is known for its dark, provocative style with politically fueled messaging, which WSJ described as “borderline-pornographic.” Popular items from the brand include their motocross-inspired selections, often spotted on celebrities such as Cardi B, Megan Thee Stallion, and the BLACKPINK members.