It’s easy to feel a bit disinterested and bored with the industry, so where does one look for fashion inspiration? The answer is the London fashion scene. Lately, the future of fashion has felt a bit hopeless: Brands continue to push the same trends, the appointment of creative directors at major houses has drawn a lot of criticism, and the lack of body inclusivity on the runway continues to dwindle season after season. The city of London has been the birthplace of some of the most innovative, inspiring, uninhibited fashion designers — Vivienne Westwood, Lee McQueen, JW Anderson, and Simone Rocha, to name a few. New talents are emerging that bring inspiring stories and a fresh perspective to the industry. This season, the London fashion scene is ushering in new voices that are redefining the trends, celebrating communities, and bringing British culture to a global platform through fashion. Here, are some of the brands that are redefining — or defining — what modern fashion means, and ushering us into a new era.
Ancuta
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Romanian designer Ancuta Sarca has quickly become a celeb and fashion favorite since debuting her namesake line in 2019. You may have seen her cheeky, feminine take on Nikes worn by Bella Hadid and Rihanna. Sarca is known for her elevated, upcycled, DIY approach, including her shoe designs that typically bring a sporty take to classic styles through repurposing deadstock materials. This season, she showed a softer side using an ethereal color palette, suede clogs, floral adornments, and airy tops and skirts.
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Feben
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