BMWNA Reports Q2 2023 U.S. Sales Results
BMW of North America Reports Q2 2023 U.S. Sales Results.
- BMW Brand Sales Increase 11.5 % in Q2 2023 vs Q2 2022.
- Fully Electric Vehicles Account for 12.9% of Total BMW Brand Sales in Q2.
- In the First Half of 2023, BMW Sold 17,964 Fully Electric Vehicles, Already Surpassing Full Year 2022 Totals.
- Q2 2023 MINI Sales Increase by 47.8% vs Q2 2022.
Woodcliff Lake, NJ – July 5, 2023… BMW of North America today reported Q2 2023 sales results for the BMW and MINI brands in the U.S.
BMW Brand
In the second quarter of 2023, BMW brand sales in the U.S. totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year.
BMW Electric Vehicle Sales
Sales of BMW’s fully electric models continued to grow as inventory has become more available. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022.
“The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.”
MINI Brand
MINI brand sales in the U.S. totaled 7,585 vehicles in the second quarter of 2023, an increase of 47.8% vs the 5,131 vehicles sold in the second quarter of 2022.