Austrade Event
In April 2016, Austrade conducted the successful Australia Week in China (AWIC 2016) trade mission. AWIC 2016 was Australia’s largest ever outbound trade mission with more than 150 sessions, 4,000 delegates and was held over a week across 12 cities in China. Attendees included the Prime Minister of Australia, three ministers, four state and territory leaders, and a number of other business and government officials from Australia and China.
When it came to planning the event, key high volume processes such as registration and attendance were automated using the Stova platform. According to van Boxsel, 4,000 badges were printed accurately on arrival with little or no queueing at venues.
For the event’s gala lunch, 1,900 delegates were registered and seated at their correct table quickly and efficiently; the whole process taking less than 30 minutes. The drag-anddrop seating capability streamlined the organising process for the event coordinators. This functionality was also used to support a smaller 500 guest/50 table event in AWIC.
With Stova’s native mobile app, delegates had all the information they needed right at their fingertips, says van Boxsel. Delegates were also kept up to date with over 12,000 individual push notifications to their mobile devices. The app provided a news feed and a private social networking platform.
Overall, AWIC 2016 delegates used the app heavily, with over 900 downloads of the app by the 1,000+ Australian delegates prior to the event. There were also 27,000 individual app interactions logged during AWIC, and another 10,000+ networking interactions logged in the following weeks.
“Stova was very good at ensuring we were able to do our app configuration and set up, providing design and technical support throughout the project.”