By Marlene Ridgway • Photos by Rodrigosnaps, Inc.
Picture surfing over the waves. The concept went viral almost as soon as it was announced and is only growing in popularity. We talked with the founder and CEO of Lift Foils to discuss how the unique concept came to be, and some of the challenges along the way.
Nick Leason, founder and CEO of Lift Foils explains that the project has been over 10 years in the making. “I witnessed hydrofoiling in person for the first time when I saw a friend riding one of the first carbon fiber rigs made for kitesurfing,” he says. As an engineer, Leason has always appreciated how things work and inspiration sparked.
From there, he originally launched Lift Foils in his garage in Puerto Rico. “It was magic to see someone flying two feet over the water on a surfboard. It took years of research and development, but the concept went viral once announced, amassing followers and avid riders across the globe.”