Emma Chamberlain Louis Vuitton - Paper magazine

“There’s definitely a formula for getting views. It’s something extreme, something eye-catching. I used to play into that a lot more, and that started to feel inorganic. The formula for growing at an exponential rate — it’s kind of always remained the same. It’s click-baity.”

YouTube sensation Emma Chamberlain, New York Times (no paywall)

A good insight into how TikTokkers, Instagrammers and YouTubers are doomed to burnout. The algorithm insists they post more and different content, which leads to inauthetnicity and content for the sake of content. As we all suspected, nobody’s life is that interesting.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Emma Chamberlain / Paper magazine
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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