Chivas Regal continues bringing the ‘I Rise, We Rise’ movement to the people with the celebration returning on a much larger scale for 2023. The event on 21 October 2023 saw almost 3,000 guests coming together at the Mines International Exhibition & Convention Centre (MIECC) to celebrate the movement’s philosophy of success as a community and the importance of elevating the team that drives you.
With “I Rise, We Rise”, Chivas aims to inspire a movement of driven, like-minded people who share a passion by elevating and supporting the next generation of hustlers who are paving their own routes. This year, Chivas worked with local and international talent from a variety of backgrounds and industries to share their passion and hustle stories about how their teams or partners are the key to their success. The campaign’s main themes were Street Culture, the Art of Mixology, and Music.
Street Culture: For this year’s Chivas “I Rise, We Rise” event, Deckson of TNTCO and Hamwiches Fashion Group teamed up with three dynamic icons from the local street fashion scene: Yung Kai of Zero Degrees and Will Lim from DoubleBack. Together, they created an exclusive collection that was unveiled at the event. The event kicked off with a performance by Kidd Santhe and a troupe of dancers showcasing the collection.
The limited-edition pendant can be purchased from www.zero-degrees.co. whilst the apparel can be purchased from https://www.doubleback.shop/shop
Art of Mixology: “You are only as strong as the people around you” – a statement that rings true for the dynamic team behind one of Malaysia’s best bars. Penrose, which just celebrated being named one of Asia’s 50 Best Bars in its first year of operation, is a rising star in the food and beverage industry that pushes the boundaries of mixology. The bar’s success is attributed to the brilliant team’s shared vision and camaraderie, which is fostered by their love of what they do. Penrose, lead by Jon Lee and his “dream team” of bartenders, Maria and Lai, provided patrons with a sensory experience that began with a selection of carefully selected scents that led to a menu of delectable Chivas cocktails.
You can also try to recreate the cocktails at home:
‘Honey + Apple’ scent: Pimento Fizz – A fruity fresh blend of Chivas Regal 12 Years Old, Umeshu, Pimento Berry and Soda
‘Vanilla + Caramel’ scent: Speyside Collins – A refreshing drink with hints of sweetness made up of the Chivas Regal Extra 13 Sherry Cask, Elderflower, Tonka Bean and Citrus
‘Hazelnut + Caramel’ scent: Oak & Barley – A flavourful punch of Chivas Regal XV, Barley, Vermouth and Burnt Sugar
The “I Rise, We Rise” event featured an incredible lineup of both domestic and international performers. In addition to the charisma and intensity of MC Vibe, attendees at Chivas ‘I Rise, We Rise’ were treated to performances by worldwide headliners Rave Republic and the renowned Dash Berlin, as well as local favourites DJ JenniF, Joleen, Valent, BATE, and Blink.
In keeping with the theme of community and cooperation, BATE’s performance began with a special collaboration with the gifted Elva Suyan. An orchestra provided accompaniment, fusing a variety of unusual musical genres for an unforgettable show.
![](https://timchewkc.files.wordpress.com/2023/11/391583302_10163094560215278_5414034993025615759_n.jpg?w=768)
Now that’s the way to throw a good party! Refreshing cocktails, electrifying performances and of course, Chivas Regal are elements that the brand got spot on. It’s been a while since I last attended a party on this scale but I must honestly say that I enjoyed myself, especially with the outstanding performances by Rave Republic and Dash Berlin. Chivas Regal really outdid themselves with an event which improved on the foundation set last year, and I can’t wait to see what they have in store for us next year!
.
Photo credits: Chivas Regal Malaysia and author’s own