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In September 2022, NORQAIN successfully launched its Wild ONE Hakuna Mipaka and Independence Hakuna Mipaka (Ladies) collections. This year, NORQAIN collaborated with wildlife ambassador and NORQAINER, Dean Schneider, to launch their third and latest timepiece, the Wild ONE 42mm Hakuna Mipaka Limited Edition, at the Sincere Fine Watches boutique in Suria KLCC, Kuala Lumpur, Malaysia. Ben Küffer, CEO and founder of NORQAIN, also graced and officiated the event.
Dean Schneider is the creator of the Hakuna Mipaka Oasis, which is spread across 400 hectares (four million square metres) of South African wilderness! Thousands of various wild animal species call it home! Aside from that, the oasis is home to a few rescued wild animals that were born in captivity! The institution also conducts rehabilitation programmes with various animals, after which they are released back into the wild.
The pair travelled from Singapore to Malaysia to officially launch the Wild ONE Hakuna Mipaka edition on September 22, 2023, in collaboration with Sincere Fine Watches at its KLCC boutique. Invited guests which included watch collectors and customers were given a first look at the watch at the safari wildlife-themed launch event.
NORQAIN’s relationship with Schneider represents the company’s philosophy, “your life, your way.” This collaboration demonstrates similar principles and a mutual commitment to assisting Schneider’s wildlife sanctuary and animal rehabilitation centre in South Africa, Hakuna Mipaka Oasis.
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NORQAIN, established in 2018, is a wholly independent, family-owned Swiss watch firm based in Nidau (Bienne), the hub of the Swiss watch industry. The board is comprised of watch industry experts and elite athletes, and Jean-Claude Biver has served as the Advisor to the Board since 2022. NORQAIN features three collections – Independence, Adventure, and Freedom – that are exclusively fitted with mechanical automatic movements, inspired by the thrill of taking the road less travelled.
In 2020, it debuted two Manufacture Calibres developed in partnership with Kenissi, a movement manufacturer. NORQAIN is a key partner of the NYRR and the Official Timekeeping Partner of the TCS New York City Marathon and additional races as a result of this agreement. NORQAIN is also an official timekeeper of the Spengler Cup Davos and a proud partner of the National Hockey League Players’ Association (NHLPA). NORQAIN has received Swiss Climate’s CO2-NEUTRAL accreditation and is dedicated to discovering creative solutions to make NORQAIN watches with a sustainable supply chain and ethical practices.
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For more info, head over to https://norqain.com.sg/
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Photo credits: Sincere Fine Watches and author’s own