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TAG Heuer’s release of the Carrera Plasma Diamant d’Avant-Garde 36 mm with pink diamonds represents yet another example of the brand’s avant-garde and innovative spirit. It is a spirit that is firmly established in the brand’s DNA: utilizing lab-grown diamonds in various shapes and forms – now even in colour – to produce a disruptive design. In this expanded second part of the rich, ongoing tale of TAG Heuer, a 163-year legacy is combined with cutting-edge innovation.
“With the new TAG Heuer Carrera Plasma Diamant d’Avant-Garde, we intend to expand the new high-end innovative segment with this first coloured lab-grown diamond piece. We are proud at TAG Heuer, that we are yet again able to introduce a true innovation with coloured Diamant d’Avant-Garde to be used on luxury timepieces .”
Frédéric Arnault
This exquisite pink colour, along with additional colour variations that will soon be available, may be achieved through a novel diamond growing process.
“A diamond, be it natural or lab-grown, consists of a regular arrangement of carbon atoms. A perfect diamond, colour D and flawless, has almost no defect in this arrangement and is completely colourless. In order to obtain a coloured diamond, one needs to introduce some disorder into this perfect arrangement, in a controlled way. This disorder can be due to the addition of atoms of different elements or to the presence of defects: for example, missing carbon atoms. The CVD process offers the opportunity to introduce these defects during the growth process, in a well-controlled environment, without the need for any post-processing. This way, the diamond is coloured all the way through and homogeneously. A very specific know-how – such as it is owned by one of our partners ‘Proud’ – is required to control this process and to be able to reproduce the same colour, batch after batch.”
Emmanuel Dupas, Director of the TAG Heuer Institute
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The newly updated TAG Heuer Carrera Date, which was just introduced in a revised form for Watches & Wonders 2023, is represented by the new coloured TAG Heuer Plasma Diamant d’Avant-Garde watch, which has a 36-mm case and is made of white gold. Its “rehaut,” or flange, which elevates it over the dial and hands and is situated directly beneath the crystal, is also newly azured.
A single, 1.3-carat pink lab-grown diamond serves as the TAG Heuer Carrera Plasma trademark crown diamond. A Diamant d’Avant-Garde shield gracefully adorns the polycrystalline dial, giving it a new characteristic shape.
The piece’s revolutionary feature and stunning outcome are produced by growing a sizable number of diamond crystals into a single entity, which also results in breath-taking reflections and light effects. This, in fact, is only one of the many inventive ways that CVD technology has been used; as it has also been used on earlier TAG Heuer Carrera Diamant d’Avant-Garde watches.
The distinctive 2.9-carat dial is accentuated by 12 indices made of white gold and set with white lab-grown diamonds. The minutes and hours hands have been “skeletonized.” A rare pink diamond in the shape of a shield has been set above them by the Swiss luxury wristwatch, immediately below the dial’s iconic Carrera emblem.
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This one-of-a-kind three-hands piece weighs 4.8 carats and comes with a black alligator strap with a white gold pin buckle. A sapphire open case back allows for viewing of the TAG Heuer Calibre 7 Automatic movement.
The TAG Heuer Carrera will celebrate its 60th anniversary in 2023, and the brand will continue to develop with these Diamant d’Avant-Garde pieces from its renowned flagship collection, demonstrating its unwavering zeal and dedication to its DNA and pioneering spirit. A initial prototype of the TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm watch was displayed at Watches & Wonders 2023. In the end of 2023, this model will be marketed in a small run and made available for order at TAG Heuer stores all over the world. There will be more fully coloured models after this.
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Photos courtesy of TAG Heuer