Guinness Malaysia’s 2023 St. Patrick’s Celebration – “Our Day to Remember”
For St. Patrick’s Day, Guinness Malaysia is returning with a month-long celebration for fans. The goal of “Our Day to Remember,” Guinness Malaysia’s St. Patrick’s Day celebration in 2023, is to bring fans together to celebrate their loved ones, who are their true lucky charms, while remembering the happy moments they had with Guinness. The brand has planned a number of activities, games, and giveaways for fans to enjoy between now and the end of March 2023 at participating bars and pubs.
This year, there will be a Guinness St. Patrick’s anthem which you can access (for non-Muslims, aged 21 and above only) at www.guinnessstpatricks.com. With this, you can immortalise your memories in the form of a reel or video and post it on your social media platforms using the soundtrack. Simply select up to eight photos and your lucky charms creating memories, then compile them into a reel or video with the exclusive Guinness St. Patrick’s Anthem accompanying it.
Guinness will also be rewarding fans who travel down memory lane and sing the Guinness St. Patrick’s hymn with exclusive merchandise. The more fans use the anthem, the more prizes will be unlocked. For every 30 uses of the anthem, Guinness will give away three prizes, meanwhile for every 300 uses, 30 prizes will be unlocked, and if 3,000 fans use the anthem, 300 users will stand to walk away with the prizes. Up for grabs are the exclusive Guinness mugs, as well as the Guinness festive St. Patrick’s hats.
“St. Patrick’s Day is an important one for Guinness since the aspect of communion is so deeply engrained in our brand DNA. We wanted to introduce a novel and magical experience for fans to commemorate the good times with our Guinness St. Patrick’s Anthem. Besides celebrating their loved ones – their true lucky charms – we will be further amplifying the Guinness St. Patrick’s celebration with an array of activities and games for Guinness lovers all month long.”
Shaun Lim, Marketing Manager of Guinness Malaysia
Celebrate the good times with Guinness this St. Patrick’s Day at participating pubs and bars (list available at www.guinnessstpatricks.com )
Photo credits: Respective brands