Big news out of Switzerland today as LVMH Watches has a new leader and CEO: the now-former TAG Heuer CEO, Frédéric Arnault. The news comes as a surprise given the great strides Arnault has made in turning TAG Heuer into a new brand over his tenure at the helm since 2020 (and has been with the brand since 2017). By the same token, his success with the brand makes him a logical choice to step up into a larger role within the group’s broader horological strategic arm. He will now oversee Hublot, TAG Heuer, and Zenith, collectively.