Internationally renowned streetwear label Undefeated has joined forces with G-Shock for its most recent collaborative endeavour, the G-Shock x Undefeated DW6900UDCR23-5. Celebrating G-Shock’s 40th anniversary, this limited edition features the instantly recognisable design of the DW-6900, blending a stylish fusion of brown, yellow, and vibrant blue accents for an urban streetwear aesthetic.
Initial thoughts
In the current landscape, it’s evident that numerous watch brands are actively forging partnerships with a range of streetwear labels, and G-Shock is unreservedly immersing itself in this dynamic trend. This convergence of watches and urban fashion, though not novel, continues to captivate enthusiasts, reminiscent of the audacious and boundary-pushing approach displayed in Franck Muller’s memorable creation with #FR2.
The design makes great use of the yellow and nearly blackish-brown tones on the watch. It is also nice that this DW-6900 comes with a NATO strap option in addition to the standard resin strap. This gives the watch more flexibility in how it can be worn, setting it apart from the usual array of G-Shock limited editions.
Priced at $190, the collaboration will exclusively be available for purchase on Undefeated’s website. Although the number of pieces has yet to be disclosed by the brand, it is likely to be issued in very limited quantities. Nevertheless, collectors and streetwear aficionados are likely to snap them up.
![](https://watchesbysjx.com/wp-content/uploads/2020/02/g-shock-DW-6900-1V-original.jpg)
The original DW-6900. Image – Casio
Made for the streets
This latest collaboration between G-Shock and Undefeated is the brainchild of Eric Peng Cheng, a noted fashion impresario in streetwear and a renowned watch collector. Having become a partial owner of the Los Angeles-centred brand in 2018, he has spearheaded numerous collaborations for his label, encompassing notable names such as McLaren and Budweiser and watch brands including H. Moser & Cie. and Unimatic.
The limited edition is essentially a variant of the standard DW-6900, first introduced in 1995. Its rounded case design was quite large for its size on the wrist. But gradually, it transformed into a fashion statement in the realm of popular culture especially within the hip-hop community.
In this specific iteration, the dial has a vibrant yellow hue that’s enclosed within a brown (nearly blackish) resin case. The blue accents provide some visual contrast, including the iconic Undefeated logo replacing the customary Casio branding on the upper part of the dial. The logo lights up at nighttime, courtesy of the LED display’s backlight feature.
Additionally, it retains all the customary features characteristic of a G-Shock. It has a bulbous case measuring 53.2 mm in diameter and 16.3 mm high. Its internal electronic module and LCD display are powered by a quartz movement and have its usual standard functionalities, namely a stopwatch, calendar, countdown timer, and multiple time zones.
It will be available with a brown resin strap equipped with a buckle, alongside an extra black NATO strap with a sewn patch of the streetwear’s insignia.
Key facts and price
G-Shock x Undefeated
Ref. DW6900UDCR23-5
Diameter: 53.2 mm
Height: 16.3 mm
Material: Resin
Crystal: Mineral
Water resistance: 200 m
Movement: Model 3230
Functions: Hours, minutes, stopwatch, calendar, countdown timer, and multiple time zones
Winding: Quartz
Frequency: Battery
Power reserve: 2 years
Strap: Resin with additional NATO strap
Limited edition: To be announced
Availability: Only through Undefeated’s website starting August 18, 2023
Price: US$190
For more information, visit Undefeated.com.