Vieren
Vieren is a fashion watch brand, but maybe not in the way you’d expect. The watches are indeed chic, and present a fashion forward design language that embraces clean lines, stark whites and blacks, and textures you’d often see on the runway. That’s because the creative head of the brand, Sunny Fong, is a fashion designer for the womenswear label, VAWK, and even won Project Runway Canada. Sonny brings this sensibility to Vieren watches, eschewing typical watch industry trends in the process.
Vieren’s founder, Jess Chow, brings a passionate energy to the brand, and is one of our favorite people to see at Windup. Jess has brought the entire vision to life, and takes the watchmaking component seriously, using a watchmaking studio in La-Chaux-de-Fonds to execute the unorthodox designs. The results are striking, and while they won’t be for everyone, they offer a distinct point of view, which we love seeing represented at Windup. Vieren.