The Polo was Piaget’s first watch with a specific model name, and to me, this fact explains almost everything you need to know about the Polo.
“The Piagets were strongly against a model name at the time,” Alain Borgeaud, Piaget’s Officer of Patrimony explains, “they wanted to put the brand first, always.” But the design represented a move in a bold new, sports-chic direction for Piaget, and the brand’s first sports watch needed a name. At least, that’s what its U.S. agent insisted upon. At the time, Piaget was a sponsor of the Polo World Cup in Palm Beach, so the name “Polo” made sense.
In 1979, the Piaget Polo was born.