The 39mm resin case is dominated by a vibrant yellow bezel, and is accented with bright red buttons on the case flanks and a turquoise strap made from #TIDE up-cycled ocean plastics. Of course, there’s also an Inidglo backlight, which when called upon will add even more character to the watch in low light situations. The new “double lug” design integrated to the case allows for the easy changing of pass through style straps if you’re so inclined, and gives the Ironman a newfound tactical aesthetic in addition to being purely sporty.
The Ironman is a fully equipped digital watch that’s designed to make all of life’s tasks a little easier, and has a variety of included features like a countdown timer, 30 lap memory stopwatch, and a fully customizable alarm. It’s water resistant to 100 meters, making it an ideal everyday companion.
The new TJB x Timex Ironman is available now through the James Brand and Timex websites, with a retail price set at $99.