Within the culture of watches that so often leans heavily on tradition, the French Creative seconde/seconde/ hasn’t shied away from subverting the norms – and toying with them as founder Romaric André sees fit. Through irony, cheeky wordplay, and tiny but mighty graphic symbols that often replace the seconds hands of classic watches, seconde/seconde has made itself distinct in an oft-conservative industry, evolving in recent years to collaborate with some of the biggest names in the watchmaking world. Now, seconde/seconde/ has found its latest collaborator in Timex, and the duo unveils a tongue-in-cheek limited edition duo made with details referencing the nicknames any good connoisseur would know: the Timex x seconde/seconde/ ‘iykyk’ Limited Edition.