Since 2016, at the Ferretti Group Superyacht Yard in Ancona, Custom Line Atelier has been redefining the concept of yachting luxury in tandem with Custom Line, creating uniquely customized stories for every owner. Staying true to the original mission of the Ferretti Group brand, the atelier’s strategic consulting on interior design contributes to the development of timeless superyachts, with a special focus on customization, ingenious materials and functional solutions, and an unmistakably refined style that reflects the customer’s personality and lifestyle at sea.
Custom Line Atelier’s success is the result of an outstanding team of industry experts made up of two architects and four interior designers, who work in synergy with the Sales Department, the Marketing Office and Production to turn the customer’s wishes into reality. The interior designers include experts specializing in Yacht Design and Product Design. These key figures work with the architects to create unique projects, taking inspiration from, among other things, leading international design industry trade fairs and events, including Milan Design Week and Maison&Object in Paris.
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The creative and design process in Custom Line Atelier is launched in conjunction with the Sales Department and the customer, well before the start of construction work on the yacht in the shipyard. Before this happens, it’s important for the atelier’s team of architects and designers to meet and decide on the layouts, the interior and exterior design and the materials to use, so that the position of the on-board settings can be planned. To provide even more comprehensive service, the atelier’s team sometimes accompanies customers to the showrooms of renowned design and furniture brands it works with to finalize choices and build the new project’s distinctive identity together.
Custom Line Atelier also works in tandem with suppliers to customize the furniture and furnishings, supervising not only their style and design, but also more technical aspects and the performance expected from the type of yacht involved, such as the weight or diameter needed to ensure stability and not compromise the yacht’s performance.
This first stage is crucial to ensure the efficiency of the construction workflow, which is why the customer is involved right from the outset in selecting the materials, helped by detailed renderings, mood boards, story books and shipyard visits during the various stages of the construction process. This modus operandi gives the customer and the Custom Line Atelier’s team a stylistic overview of the project as a whole and a work progress timeline that is always available for consultation. The team is on hand throughout construction to ensure the continuous flow of ideas and feedback with artisans, electricians, carpenters and suppliers. The architects and designers are on board the yacht on a daily basis to ensure the best possible result for the customer and impeccable attention to every detail.
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When Custom Line Atelier develops an interior design project in-house, the first step is a strategic meeting with the Sales Department, which is used not only to gain a better understanding of the current market, but also to define the yacht’s final destination, so that the design appeals to a broad and varied customer base. This means taking account of whether the owner is based in the APAC or EMEA regions, or in other parts of the world, so that stylistic decisions can be based on the customer’s tastes. In these cases, the atelier’s approach is to build on past experience in the market, proposing basic designs with muted colours that don’t make a statement, and leaving it up to the customer to personalize their boat during the various stages of its construction.
The collaboration with Custom Line Atelier makes a vital contribution to a superyacht’s interior design, above all in terms of timing. The most significant benefit is being able to precisely coordinate the various deadlines, including final delivery, custom finishes and the procurement and use of the materials chosen. The atelier’s expertise in synchronizing these factors ensures a smooth-running workflow, eliminating potential delays and ensuring that every aspect of the project is completed with the utmost care and precision.
Examples worthy of mention as examples of excellent collaboration between Custom Line Atelier, the shipyard and third-party design firms are Custom Line Navetta 38, in the Custom Line’s displacement line and Custom Line 140’, in the brand’s planing line.
In the case of the Custom Line Navetta 38, which combines the work of talented professionals and renowned design firms such as ACPV ARCHITECTS Antonio Citterio Patricia Viel and Filippo Salvetti, the atelier’s team played a key role in translating the design into reality, linking the vision and information provided by the designers with the needs of the suppliers and contractors. The most innovative approach here was avoiding the massive use of wood, marble and leather and instead embracing natural materials such as paper, oak and stone, which represent the latest trends in the industry and are ideal for creating a relaxed, cozy mood. For the Custom Line 140’, the brand’s planing line flagship that made its debut last year in Cannes, the atelier’s team worked on the interior design with Francesco Paszkowski Design and Margherita Casprini, opting for sporty lines and using leather finishes to accentuate the dynamic aesthetic.
To sum up, the meetings with customers and architects from other design firms play a key role in broadening the perspectives and expertise of Custom Line Atelier. The strategic consulting provided by its experts is a fundamental factor in creating unique projects in which every detail tells a story of luxury, dedication and masterful craftsmanship.
For more information: customline-yacht.com