As the Year of the Dragon approaches, the esteemed cognac house Hennessy unveils an exceptional collaboration with the vibrant W Kuala Lumpur. This immersive venture, aptly named “A Dragon’s Odyssey,” promises a captivating journey through tradition, artistry, and cultural richness, inviting guests to celebrate the Lunar New Year in dazzling style.
At the heart of this odyssey lies the exquisite Hennessy Chinese New Year 2024 limited-edition collection – “Dragon’s Odyssey.” This exclusive collaboration with acclaimed Chinese artist Yang Yongliang brings together ancient wisdom and contemporary flair, adorning iconic Hennessy Paradis, Hennessy X.O, and Hennessy V.S.O.P bottles with breathtaking designs. Through a masterful blend of traditional drawings and striking digital art, Yang breathes life into a collective of metallic dragons, their forms dancing amidst stylized waves with vibrant energy and fiery presence.
“We are thrilled to unveil the Hennessy Chinese New Year 2024 collection – a testament to our commitment to excellence and deep respect for cultural heritage. This year’s collaboration with Yang Yongliang has brought forth a collection that not only pays homage to the rich heritage of Hennessy in Asia, but also showcases the creative spirit that defines what we do at Hennessy. Aligning with its vibrant ambience and cultural significance, partnering with W Kuala Lumpur was a strategic decision that mirrors our commitment to creativity and innovation. As we stand on the brink of a new lunar cycle, a time of joy, renewal, and vibrant celebrations, we are proud to continue our legacy and bond in Malaysia.”
said Nausicaa Charrier, Marketing Director of Moët Hennessy Malaysia & Singapore.
The strategic collaboration with W Kuala Lumpur further emphasizes Hennessy’s dedication to fostering artistic expression and celebrating cultural significance. Perfectly aligned with the hotel’s vibrant ambience and appreciation for cultural diversity, this collaboration promises to create an experience that seamlessly blends tradition and modernity, delighting guests with its captivating allure.
From the moment guests step into the W Kuala Lumpur’s dazzling foyer, transformed into a mesmerizing space echoing the Year of the Dragon’s fiery spirit, they are drawn into a captivating atmosphere of joy, prosperity, and vibrant celebrations. This immersive journey continues at YEN, where an exclusive Chinese New Year menu awaits, tantalizing taste buds with a symphony of authentic flavours and exquisite presentation, elevating the Lunar New Year experience to new heights.
For those seeking an unforgettable immersion, WOOBAR transforms into the pulsating heart of the odyssey. This exclusive pop-up offers enthusiasts and connoisseurs alike the opportunity to witness and acquire the limited-edition bottles, each a collector’s masterpiece brimming with artistic mastery.
But the majesty of WOOBAR’s experience extends far beyond a visual feast. Here, guests can embark on an indulgent journey of flavour discovery with specially crafted Chinese zodiac-themed Hennessy cocktails. Each sip promises a delightful fusion of tradition and innovation, meticulously designed to complement the artistic ambience and celebratory spirit of the Lunar New Year.
This Chinese New Year, Hennessy and W Kuala Lumpur invite you to embark on a captivating “Dragon’s Odyssey,” a journey where tradition dances with modernity, artistry intertwines with cultural richness, and every sip promises a celebration of the Year of the Dragon in unforgettable style.
Hennessy welcomes guests (non-Muslims aged 21 years and above only) to join in on the festivities through an immersive experience that transcends boundaries. Starting on 20 January and ending on 18 February 2024, discover the allure of the ‘Dragon’s Odyssey’ and be part of a one-of-a-kind celebration.
For more information on the Hennessy Chinese New Year 2024 experience at W Kuala Lumpur, head over to https://hennessymycny2024.innerclub.vip/
Photos courtesy of Moet Hennessy Diageo Malaysia