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Since 1932, Tiger has been defying the odds, and the company acknowledges that a large part of its success can be attributed to its dedicated fans. To celebrate its bold steps from the beginning and to keep roaring into the future, the bold lager has created the Tiger Den, also known as the home of all things Tiger, for guests to experience at Pavilion Bukit Jalil from 15 June 2023 until 9 July 2023 from Wednesdays to Sundays.
In the Tiger Den, visitors can discover how the brand has distinguished itself as a distinctly Asian lager since the early 1900s and savour the nostalgia of its evolution at Heritage Street, as well as embark on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room.
Through its creative marketing initiatives, the company has partnered with local designers over the years. Visitors to Hype Street may purchase their own unique Tiger x PMC T-shirt and have it branded with stickers to leave with a piece of personalised streetwear gear. For sneaker fans, there will be 18 pairs of the limited-edition Edmond Looi sneakers are available at the Tiger Den pop-up for the special price of RM999
Visitors who have obtained all five stamps can have an ice-cold Tiger Beer and Tiger Crystal at the Tiger Bar while taking in live DJ and band performances after completing the trail of experiences at the six distinctive zones. The first 100 people each day who display their finished stamp collection will also be entered to win their very own customised Tiger bottle.
Use the hashtags #TigerBeerMy #TigerDen and tag @tigerbeermy when posting an Instagram Reel of your experience at the Tiger Den to be entered to win a trip for two to Singapore worth RM30,000.
“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold – all while paying homage to our past journey while celebrating our future.”
Julie Kuan, Marketing Manager of Tiger Beer Malaysia
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I really enjoyed myself during the media preview. Being an 80s baby, it was nice to see some memorabilia from the 80’s in the Heritage Street section. (Yes, I’m not young anymore. Hard to believe that I started this site when I was just 31 years old.)
Here are some reasons to visit the Tiger Den:
- It’s so Instagrammable! For those of you younger Gen Y and older Z (who have reached the legal age to drink) like posting on social media, this makes great content
- Enjoy 2x bottles of Tiger beer when you complete the tasks!
- Enjoy the cool interactive experience
For more information on the ‘Boldly Asian, Globally Acclaimed’ campaign, the Tiger Den, as well as the contest and giveaways, head over tohttps://tiger2023.tigerbeer.com/
* The Tiger Den is strictly for non-Muslims aged 21 and above only
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Photo credits: Heineken Malaysia Berhad and author’s own